Zenith Bank has teamed up with Visa to introduce the Visa Signature Card, a premium payment product designed for affluent customers seeking enhanced lifestyle and travel benefits, as well as exclusive merchant offers.
At a media briefing in Lagos, Emmanuel Oladimeji, Zenith Bank’s General Manager of Retail Group, highlighted the importance of the card in serving the bank’s high-net-worth clients. “We already have gold and platinum products for our affluent customers. The Visa Signature Card takes this to another level, offering convenience and international mobility for customers wherever they go,” he said.
Celestina Appeal, head of card services at Zenith Bank, defined the bank’s affluent customers as individuals with an annual financial turnover of N25 million or more. “These customers are frequent travelers, high spenders, and expect premium services delivered conveniently. They shop in luxury stores abroad and patronise high-end restaurants locally,” she said.
Seun Adaramola, Visa’s Director of Marketing, noted that the card was tailored to the lifestyle needs of these customers, covering travel, shopping, wellness, and everyday payments. “The card provides both local and global benefits, including access to airport lounges worldwide, merchant discounts, and unique offers designed to enhance the lifestyle these customers are accustomed to,” she said.
By combining Zenith Bank’s expertise in serving affluent clients with Visa’s global network, the Visa Signature Card aims to offer a seamless and rewarding banking experience for high-net-worth individuals.
