Meghan Markle is back with a fresh launch—and this time, it’s a bottle of wine. The Duchess of Sussex, 44, took to Instagram to unveil the latest addition to her lifestyle brand, As Ever: a crisp Sauvignon Blanc.
In her post, Meghan told fans, “We heard you missed us. We’re back… and we brought a friend.” The message was paired with a sleek photo of the new wine chilling in a metal ice bucket, next to a full glass ready to be poured. The new Sauvignon Blanc is now available on both asever.com and wine.asever.com.
This launch marks Meghan’s return to the spotlight after a short break. Her last product—a bottle of her original wine—dropped back in August. As Ever first launched in March, around the same time Meghan debuted her Netflix series With Love, Meghan.
In addition to the wine, she’s also bringing back two fan-favorite pantry items: her Apricot Spread and Orange Marmalade.
The surprise launch caught fans off guard—in the best way. Reactions quickly poured in on X (formerly Twitter), with one person writing, “MEGHAN SUSSEX HAS RELEASED A NEW WINE ???????” Another chimed in, “Sauvignon Blanc? Keep talking my language! Goddess Princess of my [heart emoji].”
What really got fans talking, though, was the origin of the wine: it’s imported from Marlborough, New Zealand, a region famous for its world-class Sauvignon Blanc. One commenter wrote, “Meghan just dropped a new wine!!!!! Imported from NEW ZEALAND!!! I wonder…did she ever take any visits there to view the winery?” Another added, “Her love for New Zealand wine goes way back—it’s no surprise she picked Marlborough!”
Beyond the wine itself, fans were also loving the look of Meghan’s Instagram post. “My god, Meghan’s Instagram is pure heaven. The photography is off the scale! Love love love this,” one fan gushed.
With another beautifully branded launch and some clear fan excitement, it looks like Meghan’s As Ever is continuing to find its audience—one bottle at a time.
