Meghan Markle’s As Ever Brand Draws More Website Traffic Than King Charles’ Highgrove Shop
Meghan Markle’s lifestyle brand, As Ever, has recorded more monthly visits to its website than King Charles III’s Highgrove Gardens shop, according to website traffic data.
The Duchess of Sussex launched As Ever last year, and the brand has since attracted attention through a series of product launches, with some items reportedly selling out.
Data from Similarweb, as reported by Newsweek, showed that As Ever recorded 126,655 website visits in July 2026. Although this was the brand’s lowest monthly traffic figure of the year, it remained above the number of visits recorded by the Highgrove shop during the same period.
As Ever’s average monthly website traffic over the six-month period stood at about 176,677 visits.
The figures indicate that Meghan’s brand is attracting significant online interest despite being relatively new to the market. However, higher website traffic does not necessarily mean that As Ever generated more sales or revenue than the Highgrove shop.
Highgrove Gardens, associated with King Charles, has both an online store and a physical retail presence, while As Ever operates primarily as a lifestyle and e-commerce brand.
Meghan’s business has expanded its product range since its launch, with the Duchess positioning As Ever around lifestyle products and items connected to food, home and entertaining.
The latest figures provide a boost for Meghan’s business at a time when her commercial activities continue to attract scrutiny, particularly because of her status as a former working member of the British royal family.
The comparison with Highgrove is also notable because the Highgrove brand is closely associated with King Charles and his long-standing interest in gardening, sustainability and environmental issues.
While As Ever’s website traffic exceeded that of the Highgrove shop in July, the available figures do not establish which brand performed better commercially.
Instead, the data highlights the growing digital reach of Meghan’s lifestyle venture and its ability to attract visitors more than a year after its launch.
