Supermarket giant Asda has introduced a new pay rise for its staff across the United Kingdom, with the changes taking effect from April 1.
Under the new structure, more than 110,000 hourly-paid workers in Asda Retail and Asda Express will receive a wage increase of 4% above inflation. In the first phase, workers’ hourly pay has risen to £12.71, while employees working within the M25 area will now earn £13.93.
The company described the move as part of an £80 million investment in its workforce, adding that a second phase of the pay increase is scheduled later in the year. From July 5, 2026, hourly pay is expected to rise further to £13.10, and up to £14.35 for those within the M25.
Asda says the pay adjustment is aimed at rewarding staff and supporting its broader growth strategy, with store workers playing a central role in delivering better service to customers.
Company executives also acknowledged the continued effort of employees, noting that the investment reflects their importance to the business and its future plans.
Since being acquired in 2021, Asda has significantly increased spending on staff wages, with total investment in retail pay now reaching hundreds of millions of pounds.
